Zurich was one of the host cities of the European Football Championship 2008, and for the duration of three weeks, the city was in a state of emergency. For this event was not limited to the sportive competition, but it also entailed many other interests which were not carried out in the stadiums, but in urban space. Zurich has become „Fancity“ – a city with special rules.
We provide the event’s game board, a folded city map, introducing the visitors of Fancity to the exceptional rules, zones and conditions of the event. The folded map has been spread widely in Zurich to ensure the proper use of urban spaces according to the Fancity-rules.

In a week-long interdisciplinary workshop around the kick-off of the Euro 08, we have questioned the urban impact of the football tournament in Zurich: What changes can be observed during the Euro 08? How does the city represent itself as the stage of the event? How is advertisement displayed on the city’s surfaces? How does the logic of security strategies affect urban space? How are zones and boundaries negotiated? What kind of spontaneous and informal structures emerge apart from the official events? And can these observations be read as symptoms of recent tendencies in urban development?

Architects, artists and urban researchers, along with students from different fields and universities, have investigated the concrete urban impacts of the event in Zurich and composed a collective cartography of the transient occasion.

Printed as a folded map, the Fancity-guide is spread in the city center of Zurich during the event. At the weekend of th finals, the collective cartography and its „making of“ will be presented as a spatial installation in the Shedhalle. The exhibition is the final project of the program series FANCITY 2008 in Rote Fabrik in Zurich.

FANCITY 2008 is a project of Rote Fabrik in cooperation with Anke Hagemann. The exhibition FANCITY 2008 is hosted by Shedhalle. The printed map is supported by the Institute for Contemporary Arts Research, Zurich University of the Arts.

Further Information:
www.fancity2008.ch (online-mapping and project documentation)
contact: fancity@rotefabrik.ch
FANCITY 2008 – The Event’s Gameboard

Contributors:
Workshop-Participants: Stefanie Baasch, Fabio Don, David Eugster, Flo Gantenbein, Katja Gretzinger, Mira Habermann, Anke Hagemann, Naomi Hanakata, Eva Hertzsch, Fabian Hesse, Gregor Huber, Martin Jann, Anna Joss, Anita Kaspar, Miéko Levy-Kobayashi, Piet Nieder, Adam Page, Tim Rieniets, Domenico Rocca, Olaf Schroth, Katja Schwaller, Stephanie Seidel, Franziska Singer, Moni Streule, Fabian Voegeli, Rochus Wiedemer
Exhibition: Anke Hagemann and Anita Kaspar (design), Karen Geyer and Markus Bösch (construction)
Website / flash-application: Stefan Frank
Thanks: Elke Beyer, Benjamin Eugster, Christoph Müller, Christian Schmid, Thomas Stahel

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Rote Fabrik, Seestrasse 395, 8038 Zurich.

FANCITY 2008 is a prject of Rote Fabrik. The exhibition FANCITY 2008 is hosted by Shedhalle.

The printed map is supported by the Institute for Contemporary Arts Research, Zurich University of the Arts.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -
26.3.-27.7.2008 – Rote Fabrik, Zurich

The international football tournament, like the World and European
Cups, has evolved into a mass urban event with the establishment of
zones known as “Public-Viewing” areas and “Fan Miles” in
representative places in the city: entire city centers are
transformed into consumer and experience zones. The host cities are
trying to actively use the growing popularity of football events for
their own location marketing; while the private event holders dictate
the marketing requirements and occupy the central city locations for
their exclusive sponsors’ advertisements. At the same time, the mass
events provide a reason to implement further surveillance and control
dispositives. This is done in the form of large scale police and army
operations, extensive “anti-hooligan” measures, police barriers and
access control in city spaces as well as the testing of new
surveillance technology. The FANCITY event series discusses massive
football events like the 2006 World Cup in Germany and the upcoming
2008 European Cup in Switzerland and Austria as symptoms of the
current neoliberal urban development. Furthermore, it will discuss
the effects on the city and public spaces with a focus on
commercialization and control.

A series of events by the Rote Fabrik in collaboration with Anke
Hagemann, Big Brother Awards Switzerland and the stadt.labor
Information: www.rotefabrik.ch/fancity, fancity@rotefabrik.ch

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -

Wednesday, March 26

SCHAUPLATZ (SITE): Location, Event and Marketing
Short presentations and podium discussions
8pm, Clubraum Rote Fabrik, Zurich

Location marketing, promotion of tourism and anticipated corporate
image benefits are important motivations for countries and cities for
the costly hosting of large sports events. Nation branding and urban
profiling are becoming increasingly important in the competition for
providing the best location; as they also are with the establishment
of a collective identity. In the meantime, large events belong to the
classic repertoire of corporate city politics – often at the expense
of socially sustainable urban development. However, while the cities
put themselves on the scene with the football events, the private
organizers FIFA and UEFA use the city in equal measure as advertising
space: Like the stadiums, the “Fan Zones” are also dominated by
commercial interests and the staging of exclusive sponsors: global
name brands occupy strategic places in the city.

With: Marika Molter (graphic designer, Düsseldorf/Zurich), Barbara
Schönig (sociology of urban planning and architecture, TU Berlin.),
Wolfram Manzenreiter (social anthropologist, University of Vienna),
Christian Schmid (urban geographer, ETH Zurich), Luzius Theiler
("Committee Against the €-08-Dictates", Bern)

Moderation: Richard Wolff (urban researcher, INURA, Zurich)

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -

Wednesday, April 2

Series "Frühlingsueberwachen": Police - which Police?
8pm, Clubraum Rote Fabrik, Zurich
With: Reto Moosmann (secretary GSoA, association grundrechte.ch,
Bern) and Daniel Vischer (lawyer, National Councillor, Green Party,
Zurich).

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -

Wednesday, April 9

STRAFRAUM (PENALTY BOX): Security Rhetoric and Urban Control
Short presentations and podium discussion
8pm, Clubraum Rote Fabrik, Zurich

Major sports events like the World Cup and the European Cup are
accompanied by an increase in surveillance and control on an urban,
national and international scale. The expected crowds of visitors as
well as the assumed dangers from terrorism, hooliganism and increased
criminality are the grounds for an unprecedented increase in police
operations, private security guards in public spaces, army
operations, extensive “hooligan” databanks and the intensificationof
border control. Urban spaces are affected by additional “security
rings” around the stadiums, the broadening of video surveillance and
the fencing in and controlling of the “public viewing” mass events.
The publicly financed security measures are often associated with
private corporate interests. The building up of an urban control
regime is legitimized by the state of emergency rhetoric. At the same
time, a testing field for new surveillance technologies is provided.
Many procedures, which increasingly restrict data privacy and civil
liberties, remain in effect even after the events.

With: Francisco Klauser (geographer, University of Durham), Volker
Eick (political scientist, FU Berlin), Bernhard Hachleitner
(historian, Vienna), Moderation: Christoph Müller (sociologist, Big
Brother Awards, Zurich), amongst others

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -

Monday, April 14

HEIMSPIEL (HOME GAME): March Over the Tracks
City walking tour with commentary from Letzigrund to Hardturm Stadium
Talk with: Marie-Claude Bétrix (architect, Bétrix & Consolascio
Architects), representative of the FCZ-Südkurve, Christian Schmid
(urban geographer, resident), Tania Schellenberg (environmental
studies specialist, resident).
6pm, meeting point: Letzigrund tram station, please bring a bike with
you.

The hosting of large sports events is often accompanied with the
building of modern stadiums – large occasions are gladly used to
efficiently implement controversial plans. Whether it’s an urban
multifunctional arena or a privately financed football stadium with
additional commercial facilities: sport arenas have long since become
architectural icons for the event, the association or the city. On a
city tour, we will ask the Letzigrund architect Marie-Claude Bétrix
how open one can design a stadium and we will talk with the
representative of the FCZ-Südkurve about how fan culture is changing
with the European Cup 2008. We will also discuss what role the new
stadium building has in neighborhood development with the urban
researcher Christian Schmid. Tania Schellenberg will provide
information about opposition to the new building plans.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -

Wednesday, April 16

Series "Frühlingsueberwachen": Filters, Valves and Locks: Stadium
Architecture and Access Regulation
8pm, Clubraum Rote Fabrik, Zurich
lecture by Anke Hagemann and discussion

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -

Wednesday, April 23

Series "Frühlingsueberwachen": Intimidating, Cordoning, Excluding
8pm, Clubraum Rote Fabrik, Zurich
lecture and discussion, with a member of gipfelsoli.org and others

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -

June/July 2008

FANCITYMAP: Workshop and Exhibition
05.-12.06.2008: Mapping Workshop on the European Cup 2008 in Zurich
27.06. - 27.07.2008: Exhibition in the Shedhalle

How is the city of Zurich changing during the European Cup 2008? How
is it presenting itself as a name brand? How is it being used as an
advertising space? How are security measures and discourses reflected
in urban space? What spontaneous and informal structures have an
impact on the city? In a one-week-long workshop at the beginning of
the European Cup 2008, the effects of football tournaments on urban
spaces will be examined, documented and visualized in a collective
mapping project. The workshop is inviting architects, artists and
urban researchers and is open to all others who are interested;
notably students from space-oriented, creative and artistic courses
of study. The FANCITY map will be distributed as a printed fold-out
map and presented in an exhibition in the Shedhalle.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - -
www.rotefabrik.ch/fancity
www.bigbrotherawards.ch