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Overseas, Banner Collage, 2006
Minerva Cuevas


The collection of graphics shown in these banners was taken from Nestlé water bottle labels around the world. Freed from their commercial information and brand imperatives, they portray the company's visual tactics - to attract and deceive consumers from different nations. Nestlé has 11 distinct water brands in Italy, 8 in Germany - more than 70 brands in the international bottled water industry. Nestlé assumes many different identities to deny us any option other than to participate in the deprivation of clean natural water resources worldwide. The world's largest food company understands the power of images. This banner series appropriates the company's many incarnations in order to reclaim the right to nature.

Minerva Cuervas
Overseas
(2006)
Banner Collage

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